Social proof – it’s a term you may have seen in marketing blogs over the years. Basically, it refers to any evidence, from those who have used your services, that you provide a quality experience. It’s things like client testimonials, Google ratings, client case studies etc.
In the busyness of life and work, asking your clients to ‘share the love’ can easily fall by the wayside. But there are some basic steps you can add into your day-to-day to maximise your opportunities to generate a steady flow of social proof for your advice business. Read on for some quick ideas from the team at FINERGY, but first…
Why is it important?
- 90 per cent of consumers use the internet to find a local business in 2018, and 82 per cent of consumers read online reviews.
- 70 percent of consumers trusted opinions posted online.
- 76% of consumers trust online reviews as much as personal recommendations.
- Positive reviews make 91% of consumers more likely to use a business.
- Only 53% of people would consider using a business with less than 4 stars.
Now for some quick tips from the team at FINERGY:
Follow-up email after your meeting
When it comes to asking for a testimonial, good timing can make a big difference. For example, if you’ve had a successful client meeting, consider sending a follow-up email with a testimonial request. That’s when the value of your services is still fresh in mind and the relationship is at its warmest.
Just keep a short paragraph ready and at hand to send when you feel the moment is right to request a testimonial. Something like the following:
Thanks for your time yesterday. It was great working with you and helping you with your financial goals. If you have a couple of minutes to spare today, we’d greatly appreciate it if you could provide some feedback about your experience with us.
Please click here to leave a Google Review or here to send us a testimonial. Once again, it has been a real pleasure working with you, and please don’t hesitate to reach out if we can help you in any way.
Of course, make sure you substitute [financial goals] with the service type as relevant to your area of advice. Also, as an alternative to a Google Review, you can provide a link for your client to leave a testimonial on your Facebook page.